Katarina Sikavica

Bottle Revolution: Constructing Consumer and Producer Identities in the Craft Beer Industry

March 1, 2015 • Working Papers • By Jo-Ellen Pozner, Katarina Sikavica and Michaela DeSoucey

Various streams of literature in organizational theory, the sociology of consumption, and marketing argue that organizational identity work is a critical component of consumer identification with an organization. Identity work…

Bottle Revolution: Constructing Consumer and Producer Identities in the Craft Beer Industry

October 1, 2014 • Working Papers • By Jo-Ellen Pozner, Katarina Sikavica and Michaela DeSoucey

Abstract Various streams of literature in organizational theory, the sociology of consumption, and marketing argue that organizational identity work is a critical component of consumer identification with an organization. Identity…